Casing Public Relations

ISBN-13: 9781465217486 / Angielski / Miękka / 2013 / 270 str.

Wrench Et Al

Spis treści

• 1 Why Cases?
• 2 Analyzing Case Studies
• I. PR Ethics
• 3 Photo Op: Natural Disasters and Public Relations
• - Thomas Wagner, Tyler Raible, Sarah Jolly, Maria Butauski
• 4 One, Two, Three Strikes You're Out
• - Alisa Agozzino
• 5 Who's Press Release is it Anyway?
• - Thomas Wagner, Maria Butauski, Tyler Raible, and Sarah Jolly
• 6 Search for a Winning Solution
• - Pauline A. Howes
• 7 The Mysterious Case of Cosmo Sludge
• - Jason S. Wrench and Francesca Rogo
• II. Social Responsibility
• 8 Being Clear at the Clear River Nuclear Power Plant: Risk Communication Goes Critical
• - William J. Kinsella
• 9 Health Care Disparities at Hope Hospital: Impotent Government Relations and Injured Communities
• - Anastacia Kurylo
• 10 A Watered Down Case of Social Responsibility
• - Allison Clearly and Juliann C. Scholl
• 11 Bad Taste? Responding to Organizational Crises and Rebuilding Reputations
• - Lisa K. Hanasono
• 12 Playing Chicken
• - Diana L. Tucker
• III. PR and the Media
• 13 The Broadway Musical Mishap: A Story of Corruption and Lies
• - Kathleen S. Tillman and Jason S. Wrench
• 14 Post on Facebook, Lose Your Business
• - Felipe Gómez
• 15 Monkey Business
• - Roy Schwartzman and Patricia Fairfield-Artman
• 16 TriQuinn's Tangled Web: What Do You Do if the Law And Ethics Disagree, And aSecret is The Only Thing Separating Corporate Image Repair From Ruin?
• - Elizabeth Barfoot Christian, Hazel James Cole, and Jerry L. Allen
• 17 Universally Safe Communication
• - Julian Jeter-Davis, Shannon M. Brogan, Erin E. Gilles, and Dotty Heady
• 18 FreshFood: A Case Study of the Organizational Image Repair Process
• - Corey Jay Liberman
• IV. Working with Stakeholders
• 19 Spinning Green Along the Rio Grande: Can Corporate Social Responsibility Really Pay Off?
• - Kyle F. Reinson & Brett S. Vergara
• 20 In PR All Relationships Matter: A Lesson in Governmental and Media Relations
• - Katherine R. Fleck
• 21 Fighting the Good Fight
• - Leah M. Omilion-Hodges
• 22 A Case of Discrimination: Fostering an Inclusive Work Environment
• - Dotty Heady, Erin E. Gilles, and Shannon M. Brogan
• 23 Spotlight on a Solar Energy Company: Investor Relations Crisis
• - Joan Schuman
• V. Reputation and Brand Management
• 24 #CHR. Disappearing Woman? Navigating Crisis Communication Internationally
• - Arhlene A. Flowers and Cory L. Young
• 25 Who's Calling the Shots? Balancing Donor Relations and Nonprofit Branding
• - Lacy G. McNamee
• 26 A Name to Success
• - "Iris" Shuang Xia & Narissra Maria Punyanunt-Carter
• 27 A Matter of Reputation
• - Amber Alsop
• 28 Can Superman Win this One?
• - Julio A. Rodriguez-Rentas and Paul Ziek
• VI. Risk and Crisis Communication
• 29 "Not in My Backyard!"
• - Jason S. Wrench and Austin Schatz
• 30 Warehouse Under Water: Promised Delivery is Compromised
• - Kristin Roeschenthaler Wolfe
• 31 A Wild Ride
• - Erin C. Bryan
• 32 The Vicious Valentine
• - Carl Glover and Alfred G. Mueller, II
• 33 Canaries in a Coal Mine: Crisis Communication and the Coal Industry
• - LaKesha N. Anderson & Mary L. Kahl
• Author Biographies
• Appendix A – Case Analysis Worksheet