Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

ISBN-13: 9781609605995 / Angielski / Twarda / 2011 / 392 str.

Purnendu Tripathi; Siran Mukerji

Opis

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.