Cases on Information Technology Entrepreneurship

ISBN-13: 9781599046129 / Angielski / Twarda / 2007 / 324 str.

Jose A. Medina-Garrido; Salustiano Martinez-Fierro; Jose Ruiz-Navarro

Opis

Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any other business realm: using IT as a strategic advantage, entrepreneurs can quickly move toward achieving their business goals. Cases on Information Technology and Entrepreneurship is a cutting-edge look into how IT can be the structural foundation of an entrepreneurship, and describes specific examples of IT as the base of a start-up company--providing insight into the successes and failures of applying IT in innovative ways.