Cases in Health Care Marketing

ISBN-13: 9780763764487 / Angielski / Miękka / 2010 / 244 str.

Jr. John L. Fortenberry

Opis

Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful As A Stand-Alone Text Or As A Complement To Any Introductory Text On Healthcare Marketing, Cases In Health Care Marketing Challenges To Reader To Resolve The Case Through A Series Of Questions At The Conclusion Of Each Study. Solutions Are Provided As Part Of A Package Of Online Instructor’S Materials.