Case Studies in Strategic Planning

ISBN-13: 9780367658632 / Angielski / Miękka / 2020 / 201 str.

Hakan Butuner

Opis

This book shows how systematic strategic planning can be used in real-life cases, regardless of a person's level of expertise. The simplified version of this methodology and its analysis tools, based on fundamentals, are easily understood and universally applied to any type of business for developing strategic plans. More importantly, this metho

Spis treści

SYSTEMATIC STRATEGIC PLANNING (SSP). Systematic Pattern of Strategic Planning. Sample Outline for Strategic Plan. Working Forms. CASE STUDIES. Visual Co. CGA Technologies. Tchibo. Life…to Go! Natural Food. Speedy. Unified Tracking Solutions. Abler by Robomedika. Schneider Electric.

O autorze

Dr. Hakan Bütüner earned his BSc in industrial engineering from Middle East Technical University, MBA from Bilkent University, and PhD in engineering management from the University of Missouri-Rolla. He has worked as a SPEED (operations and profit improvement program) country manager of Siemens Business Services and as a general coordinator of Bell Holding. Dr. Bütüner has lectured in various business schools and industrial engineering departments and is an affiliate of several U.S. companies involved in industrial management and engineering consulting, training, and software solutions. He also is the founder/president of the Institute of Industrial Engineers—Turkish professional chapter. He has authored several publications and books.