Cartoon Endorsement and Children Impulse Buying

ISBN-13: 9783659491993 / Angielski / Miękka / 2013 / 128 str.

Tanvir Asim;Arif Rehan;Latif Sadaf

Opis

The purpose of this research study was to find out whether cartoon forces children to buy more impulsively. It means that when a children sees a cartoon endorsed product he keeps on insisting to buy that products until he/she get the product. Quantitative research approach was used to carry out this research study. The data was collected using survey questionnaires. For this purpose different school, shopping malls and neighborhoods were visited. Secondary data was also used to support the research study. From the research study it was concluded there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists his/her parents to buy the product.

O autorze

Assistant Professor,IBIT, University of the Punjab. He is PhD scholar in Business Management at Girne American University North Cyprus. He has several publications in different international journals.He is active researcher in area of Business Management.