Career Paths. Sales and Marketing SB + DigiBook

ISBN-13: 9781471562952 / Angielski / Miękka / 2019 / 122 str.

Evans Virginia;Dooley Jenny;Vickers Craig

Opis

"Career Paths. Sales and Marketing" is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. "Career Paths. Sales and Marketing" addresses topics including the marketing mix, closing, commissions, marketing strategies, and consumer behavior.The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production.