ISBN-13: 9783639104783 / Angielski / Miękka / 2009 / 204 str.
ISBN-13: 9783639104783 / Angielski / Miękka / 2009 / 204 str.
Despite several studies, international treaties andindividual hotel companies commitment to going green in the touristhotel industry, there has been a limited analysis of what influencesthis commitment. Literature and practice have determined that thereare numerous benefits to greening hotel operations however thereis still a gap between attitude and action in this industry. Thisbook examines the motivating, organizational and impeding internal andexternal factors that affect the level of environmental commitment ina hotel. Through this analysis, several strategies and recommendationsare proposed to close the gap between attitude and action in thisindustry. This book, through an in-depth investigation of what influencesgreen, provides further context to the dilemma of how to move thegreen agenda forward in this industry.