ISBN-13: 9781316600634 / Angielski / Miękka / 2016 / 244 str.
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017.
Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event
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