Cambridge IGCSE ® and O Level Business Studies Second Edition Revision Guide

ISBN-13: 9781108441742 / Angielski / Miękka / 2018 / 174 str.

Medi Houghton

Opis

Cambridge IGCSE Business Studies is written by experienced teachers and examiners, and provides comprehensive coverage of the syllabus and assessment objectives. The series is fully endorsed by Cambridge International Examinations. The components work together to cover all required content and skills. The coursebook has a visually attractive and engaging design, and is accessible to students with a wide range of abilities including those who do not have English as their first language. Features range from self-assessment questions to reinforce learning as well as international case studies to develop analytical and research skills. The Teacher's Resource CD-ROM gives teachers extensive support as well as further resources to use in class.

Spis treści

How to use this book; Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Preparing for assessment; Answers to progress check and examination-style questions; Sample case studies; Index.