ISBN-13: 9780415935661 / Angielski / Twarda / 2002 / 156 str.
ISBN-13: 9780415935661 / Angielski / Twarda / 2002 / 156 str.
Missions matter. In the 1990s, the majority of liberal arts colleges found themselves operating in a perilous environment with declining resources. Many drifted from their traditional missions and began offering programmes whose sole purpose was to appeal to prospective students. The result on many campuses was a fragmenting of purpose and a diminishing of institutional life. The study looks at three institutions - LeMoyne-Owen, Olivet and Tusculem Colleges. The research provides a window into this complex, fascinating and ultimately powerful process. The accounts suggest a clear mission is more than a common goal - it is the formation of a shared belief system with new values and norms that create a richer more meaningful institutional life. Policy makers, institutional leaders, researchers and faculty members should find this book a useful resource in understanding cultural change and how mission matters.