CUSTOMERS SATISFACTION ON ONLINE BANKING

ISBN-13: 9786206152675 / Angielski / Miękka / 228 str.

G. CHANDANA DEEPA; Mariappan Raja

Opis

The Present book is significant in several respects. This study aims to analyses the effect on customers' satisfaction in the banking sector with respect to quality of e-banking services. The research followed the quantitative method of distributing a survey to bank customers in Chennai and analyzing the data using several statistical tests, including SEM with AMOS. The key findings of this study are reliability is the main predictor of customer satisfaction in e-banking services. The results of this study will lead to a better understanding of what and how public sector banks can leverage developments in information technology to develop the E-banking services that meet the needs of their customers. E-banking services are still relatively new to the Indian population, especially in semi-urban and rural areas and it needs to be giving more attentions.

O autorze

Dr.G.Chandana Deepa is currently working as Assistant Professor, P.G & Research Department of Commerce, Sri Kanyaka Parameswari Arts and Science College for Women, Chennai - 01. Dr.M.Raja is currently working as Assistant Professor of Commerce, Center for Distance and Online Education, Bharathidasan University, Trichy.