CSR In Supermarket Chains In United Kingdom

ISBN-13: 9783659139376 / Angielski / Miękka / 2013 / 68 str.

Naveed Qazi

Opis

Corporate Social Responsibility has been seriously taken by the hyper super markets in the United Kingdom. Asda, Waitrose, Sainsbury's, Tesco have been implementing CSR policies and improving technology for efficient resource use, environmental sustainability and improving farming standards. The book has drawn comparative analysis of performance done by the mentioned supermarkets. With the advent of CSR by corporate to enhance the brand equity by social investments, the UK retail market is getting conscious regarding its important role.

O autorze

Naveed Qazi holds an MSc in International Business from University of Hertfordshire, England. He also contributes to local dailies in Kashmir, and internationally.