COVID-19 and Entrepreneurship: Challenges and Opportunities for Small Business

ISBN-13: 9780367710873 / Angielski / Miękka / 2021 / 126 str.

Vanessa Ratten

Opis

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with specific focus on small businesses.

Spis treści

1 COVID-19, entrepreneurship, and small business; 2 Open innovation ecosystems during the COVID-19 pandemic; 3 Small business risk and entrepreneurship during the COVID-19 pandemic; 4 Impact of COVID-19 on MSMEs in India: the Black Swan event that might change the trajectory of India’s economic growth; 5 Digital transformation from COVID-19 in small business and sport entities; 6 The impact of the experiences on affects during the COVID-19 pandemic quarantine; 7 The perception of middle managers on the organizational environment for the promotion ofentrepreneurship and innovation activities in organizations; 8 Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic; 9 The future of small business entrepreneurship based on COVID-19 change

O autorze

Vanessa Ratten is Associate Professor at La Trobe University, Australia.