CONSUMER PERCEPTION TOWARDS ONLINE BUYING BEHAVIOUR

ISBN-13: 9786204182575 / Angielski / Miękka / 152 str.

PADMANABHAN V; SWATHICHITRA G

Opis

The consumers are the persons who spend cash for the things required to consume merchandise and administrations. As such, buyers play a vital role in the financial framework of a country. Consumers are the king of the market. So the behaviour of the consumers is essentially important. Nowadays the consumers want to buy the products through online. Even though the traditional or mortar and brick stores having lot of features, the consumers wish to buy the products through online. Online shopping have features like time saving, price discounts and others. So the consumers eagerly shop through online. The evolutionary growth in the mobile-friendly technology has made it easier for a normal citizen without any technical background to reach and use the internet. To understand more about the concept this book is an attempt to examine the perception, awareness, attitude and buying behaviour of consumers towards online shopping. It also concentrates on the problems faced by the consumer in utilization of online shopping

O autorze

V, PADMANABHANDr V Padmanabhan Associate Professor and Head of Commerce with Business Process Services, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamilnadu, India is an author of this book. With his sixteen years of experience in the academic environment he has published more research papers in Journals and magazines.