CIM Revision Cards:Marketing Management in Practice 05/06

ISBN-13: 9780750667777 / Angielski / Twarda / 2005 / 118 str.

John Williams

Opis

Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the CIM Coursebook and MarketingOnline website to provide a suite of products to support the CIM qualifications.

Spis treści

Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans

O autorze

John Williams of Marketing Knowledge