CIM Revision Cards Strategic Marketing in Practice: Strategic Marketing in Practice

ISBN-13: 9780750686464 / Angielski / Spiralna / 2008 / 110 str.

Beamish

Opis

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Spis treści

Chapter 1 Unit 1: Introduction to Strategic Marketing in Practice; Chapter 2 Unit 2: What is Meant by Case Study Analysis?; Chapter 3 Unit 3: Understanding the Direction and Management of Marketing Activities; Chapter 4 Unit 4: Contemporary Marketing Issues; Chapter 5 Unit 5: Effective Customer Orientation; Chapter 6 Unit 6: The Examination;

O autorze

Maggie Jones