CIM Revision Cards Marketing Communications: Marketing Communications

ISBN-13: 9780750682954 / Angielski / Spiralna / 2006 / 108 str.

CIM

Opis

These cards are designed to be used in conjunction with the CIM Coursebooks and have been written specifically with revision in mind. Learning outcomes at the start of each chapter identify the main points, key topics are summarized and examination and revision tips are provided to give extra guidance.

Spis treści

Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness.

O autorze

D. Ramona Bobocel, Aaron C. Kay, Mark P. Zanna, James M. Olson