Termin realizacji zamówienia: ok. 16-18 dni roboczych.
Darmowa dostawa!
Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
Part 1 Part 1 What is Marketing?; Chapter 1 The Role and Function of Marketing; Chapter 2 The Marketing Environment; Chapter 3 The Marketing Mix; Chapter 4 Marketing in Different Organisational Contexts; Chapter 5 Review; Part 2 Understanding Customer Relations; Chapter 6 Understanding Customers; Chapter 7 Building and Maintaining Customer Relationships; Chapter 8 Communicating With Customers; Chapter 9 Customer Care and Customer Service; Chapter 10 Review;