CIM Coursebook Assessing the Marketing Environment

ISBN-13: 9781138441170 / Angielski / Twarda / 2017 / 226 str.

Diana Luck

Opis

A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.

Recenzje

"From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."

Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment – Unit 2, Professional Certificate in Marketing

Spis treści

Chapter 1 The Importance of the Marketing Environment; Chapter 2 The External Environment and Stakeholders; Chapter 3 Analysis of the Competitive Environment; Chapter 4 An Introduction to the Macro-Environment and Sources of Information; Chapter 5 The Demographic, Social and Cultural Environment; Chapter 6 The Economic and International Environment; Chapter 7 The Political and Legislative Environment; Chapter 8 The Technical/Information Environments; Chapter 9 Coping with the Challenges of the Environment;

O autorze

Dr Diana Luck