CIM Coursebook 08/09 Marketing Management in Practice

ISBN-13: 9780750689632 / Angielski / Miękka / 2008 / 316 str.

John Williams

Opis

A companion to the Chartered Institute of Marketing (CIM) professional marketing qualifications. It contains examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the CIM exam.

Spis treści

Unit 1 Management and marketing roles
Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans
Unit 8 Marketing communications and customer service
Appendix: Feedback and answers

O autorze

John Williams, Tony Curtis