CIM Coursebook 06/07 Marketing Fundamentals

ISBN-13: 9781138441200 / Angielski / Twarda / 2017 / 396 str.

Frank Withey

Opis

Elsevier/Butterworth-Heinemann�s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Spis treści

Chapter 1 the development of marketing and marketing orientation; Chapter 2 marketing planning and budgeting; Chapter 3 the marketing mix and related tools: overview and issues; Chapter 4 the marketing mix: product; Chapter 5 the marketing mix: price; Chapter 6 the marketing mix: place; Chapter 7 the marketing mix: promotion; Chapter 8 the marketing mix: people, service, customer care and customer relationship management (CRM); Chapter 9 marketing in context: further and future issues, integrating the marketing mix;

O autorze

Geoff Lancaster, Frank Withpson