CAMBRIDGE INTRODUCTION TO INTERCULTURAL

ISBN-13: 9781108842716 / Angielski / Twarda / 2022

GUIDO RINGS

Opis

Provides concise, up-to-date overviews of key topics, a variety of staggered tasks, and 18 case studies for in-depth discussions and more.

Recenzje

'… technical communicators interested in the theory of intercultural communication would find this text an invaluable addition to their collection. I learned several new facts and even a new theory that I plan to integrate into my teaching and research. The detailed reference sections alone make this book worth the purchase price for an academic researcher.' Nicole St. Germaine, Technical Communication

Spis treści

Preface; Part I. Introducing Intercultural Communication: 1. From culture to cultural identity concepts; 2. What is intercultural communication?; 3. Rethinking intercultural competence; Part II. Theories, Key Concepts and Approaches: 4. Critical intercultural communication and postcolonial studies; 5. Contrastive theories; 6. Imagological perspectives in literature and cinema; 7. Linguistic approaches to intercultural communication; 8. Anthropological perspectives; 9. Sociological approaches; 10. Psychological perspectives; 11. Raising intercultural awareness through storytelling; Part III. Application: 12. Communicating in the digital sphere; 13. Migration and intercultural communication; 14. Intercultural business communication; 15. Intercultural communication in health services; 16. Enhancing intercultural competence in military services; 17. Intercultural competence revisited: development and assessment; 18. Reflections on the future of intercultural communication; Glossary.