Business-to-business relationships

ISBN-13: 9783838367460 / Angielski / Miękka / 2010 / 336 str.

Hingley, Martin

Opis

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

O autorze

Dr. Martin K. Hingley is Reader in Marketing, at Harper Adams University College in Shropshire, UK. His research interests are in applied areas of food industry marketing and supply chain relationships. He has presented and published widely in these areas and serves on the editorial boards of several international journals.