Business-to-Business Marketing Management: Strategies, Cases and Solutions

ISBN-13: 9781780525761 / Angielski / Twarda / 2012 / 360 str.

Mark S. Glynn;Arch G. Woodside

Opis

Providing knowledge and skill-building training exercises for managing marketing decisions in the business-to-business (B2B) context, this book demonstrates what questions executives should be asking prior to implementing effective strategies.