Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker

ISBN-13: 9781841121505 / Angielski / Miękka / 2002 / 160 str.

Stuart Crainer; Steve Crainer

Opis

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Spis treści

Rupert Murdoch Revisited...

The Life and Times of Rupert Murdoch.

One: Go with the Flow.

Two: Goodbye Mr Nice Guy.

Three: Place Your Bets.

Four: Lead from the Front.

Five: King of the Nitty Gritty.

Six: DNA Marketing.

Seven: Speed Freaks.

Eight: Think Tomorrow Today.

Nine: Ambition Never Dies.

Ten Drive the Company.

How to Succeed Like Rupert Murdoch.

Will News Corp Survive?

Further Reading.

Index.

O autorze

STUART CRAINER is co–founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

Blurb

One: Go with the Flow

Two: Goodbye Mr Nice Guy

Three: Place Your Bets

Four: Lead from the Front

Five: King of the Nitty Gritty

Six: DNA Marketing

Seven: Speed Freaks

Eight: Think Tomorrow Today

Nine: Ambition Never Dies

Ten Drive the Company