Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business

ISBN-13: 9781841121550 / Angielski / Miękka / 2002 / 232 str.

Rebecca Saunders

Opis

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Spis treści

Introduction: The Sam Walton of the Web

One: Live and Breathe E–Commerce

Two: Hire and Keep Employees Happy

Three: Focus

Four: Brand the Site

Five: Get and Keep Customers by Offering Great Value

Six: Develop Unbeatable Logistics

Seven: Stay Lean

Eight: Practice Technoleverage

Nine: Innovation and Enlightened Adaptation

Ten: Grow With the Best

Eleven: Where Do We Go From Here?

Index

O autorze

Rebecca Saunders ist eine international angesehene Analystin für Business-Developement und Internetwerte. Sie hat bereits wegweisende Titel zu diesen Themenbereichen vorgelegt.

Blurb

Ten secrets of the world′s most astonishing web business:

Live and breathe e–commerce

Fill the place with entrepreneurs

Focus

Brand the site

Get and keep customers by offering great value

Develop Unbeatable Logistics

Stay Lean

Practice Technoleverage

Constantly Reinvent the Business

Grow with the Best