Business in Networks

ISBN-13: 9780470749630 / Angielski / Miękka / 2010 / 320 str.

David Ford

Opis

This book is a major outcome from a programme of business research that has stretched over the past thirty years. The aim of the book is to set out as simply as possible the ideas that have developed from this research and what they mean for the study and practice of business. The book seeks to explain what happens in the complex networks of companies in which business takes place. The book provides an overview of the process of business interaction and an explanation of how companies work with each other interactively in business networks. The book draws conclusions about the way that business evolves and develops and about how companies can operate effectively in an interactive world. The book is illustrated throughout by case examples drawn from our research.

Spis treści

Preface.

Chapter 1 A Jungle or a Rainforest?

1.1 A changing business landscape.

1.2 The necessity and danger with metaphors related to the business world.

The business world as a jungle populated by competing rivals.

The business world as a co–evolving rainforest.

1.3 The content and disposition of the book.

Part 1 Business Networks in Action.

Chapter 2 Interaction as a way to deal with Relatedness, Variety, and Motion.

2.1 A Need for a Different Theoretical Approach.

2.2 A Business Landscape Populated by Interacting Companies.

2.3 Interaction and the Larger Business Landscape.

Chapter 3 Analyzing Business Interation.

3.1 The Idea of Business Interaction.

3.2 Interaction Processes Between Companies.

3.3. An Initial Conceptualization of Interaction.

3.4 The A–R–A Model.

3.5 Interaction and Time.

3.6 Interaction and Space.

3.7 A Model of the Interaction Process.

3.8 Conclusions.

Chapter 4 Doing Business: Exploiting Time and Space.

4.1 Using Time and Space.

4.2 Interaction as a Way to Take Advantage of Development Over Time.

4.3 Interaction as a Way to Take Advantage of Development Over Space.

4.4 The Company in the Interactive Business Landscape.

Part 2 The Elements of Business Networks.

Chapter 5 Interaction and Resources.

5.1. Economic Resources in the IMP Framework.

5.2. An Initial View of Resources in an Interactive Business Landscape.

5.3 Resources and Business: Basic Propositions.

5.4 An Interactive World Full of Resources.

5.5 Combining new and existing resources.

5.6 Resources and their multiple contexts.

5.7 Tensions between resources.

5.8 Business relationships and resource development and use.

5.9 Resources in Time and Space.

5.10 Concluding remarks.

Chapter 6 Interaction and Activities.

6.1 An Interactive Business Landscape Full of Activities.

6.2 Basic Propositions About the Nature of Activities.

6.3 Key Issues in Activity Configuration.

6.4 Central Features of Activities.

6.5 A Framework for Analysis of Activity Patterns.

6.6 Balancing in Activity Patterns Three Empirical Illustrations.

6.7 Concluding the Chapter.

Chapter 7 Interaction and Actors.

7.1 Actors in an Interactive Landscape.

7.2 Actors in the IMP Research.

7.3 The Idea of Actors.

7.4 Distinctive Features.

7.5 Analysing Acting Actors.

7.6 Challenges in Conceptualizing Actors.

7.7 Final Considerations.

Part 3 The Business Network as an Analytical Tool.

Chapter 8 Management and Business Relationships.

8.1 Outline and Introduction.

8.2 When Management Theory is Coloured by the Idea of a Market.

8.3 When Relationships are Observed From a Market Based Management Perspective.

8.4. Conclusions Relationships and Still a Market?

Chapter 9 Managing in the Business Network.

9.1 Introduction.

9.2 The Start – The Relationship as a Unit of Analysis.

9.3 How Do Companies Interact?

9.4 How Should Companies Interact?

9.5 Managing and the Interacting Company.

9.6 Managerial Patterns in Business Networks.

9.7 Conclusions.

Chapter 10 Evolution of the Business Landscape.

10.1 Introduction.

10.2 Time and the Business Landscape.

10.3 The Narrative of the Evolution of Economic organizing.

10.4 Re–interpreting Business Evolution.

10.5 A Network View of Business Evolution.

10.6 Concluding Discussion.

Chapter 11 Networks and Industrial Policy.

11.1 Networks One Word But Many Meanings.

11.2 What Principles are Network Policies Resting on?

11.3 The Taiwanese Semiconductor Development From Virgin Land to a Successful Business Network?

11.4 The Heaviness of Business Networks.

11.5 What′s in the Shadow of a Successful Network?

11.6 The Dark Sides of Networks.

11.7 The Different Logics of Development, Production and Use.

Chapter 12 Living in the Business Rainforest.

12.1 The Rainforest Metaphor.

12.2 Living in the Rainforest.

12.3 The Entrepreneur and the Business Rainforest.

12.4 The CEO and the Business Rainforest.

12.5 The Financial Accountant and the Business Rainforest.

12.6 The Consumer and the Business Rainforest.

12.7 The Politician and the Business Rainforest.

12.8 Conclusions.

References.

Index.

O autorze

All are world class academics in the area of business to business marketing and networks as well as key members of the IMP Group. (Industrial Marketing and Purchasing Group).

Håkan Håkansson is Professor of Industrial Marketing at the Department of Innovation and Economic Organization at BI Norwegian School of Management in Oslo., Norway.

David Ford is currently an Affiliate Professor at Euromed, Marseille, France

Lars–Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Sweden..

Ivan Snehota is Professor of Marketing at the USI, University of Lugano, Switzerland.

Alexandra Waluszewski is Professor of Business studies and Director of the Science & Technology Studies Center (STS) at Uppsala University, as well as a senior lecturer in the Department of Business Studies, Sweden.

Blurb

This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy–makers face.

Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following:

• The dynamics and interrelatedness of the business landscape
• Interaction as the basic business process
• Business development in time and network space
• The nature of management in an interactive world
• The implications for policy–makers of the networked business landscape

This book is essential reading for all those interested in understanding the complex business world. This includes academics and their students taking advanced courses on managing in business networks at MSc, MBA and executive education level, managers operating in business companies, and those involved in industrial policy.

The authors are central researchers within the international IMP (Industrial Marketing and Purchasing) Group (impgroup.org). The empirical and conceptual research work of the Group is widely used by academics and managers throughout the world.