Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs

ISBN-13: 9780367430078 / Angielski / Twarda / 2021 / 236 str.

Sandra Duhé

Opis

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. This book provides future and current professional communicators with a hands-on, working knowledge of businesses.

Spis treści

Introduction to Business for Communicators  1. Why You Need to Speak the Language of Business  2. Capitalism: Its Benefits and Discontents  3. A Micro and Macro View of the Economy  4. The Art and Science of Financial Statements  5. How and Why Finance Rules the Business World  6. Marketing Envy and Other Observations  7. Getting Comfortable with the Quants  8. Why You Cannot Ignore Operations Management  9. The Care and Feeding of Human Capital  10. What is Strategy?  11. And Here Comes Legal  12. Last but Not Least: Business Ethics  Concluding Thoughts

O autorze

Sandra Duhé is Associate Professor and Chair of Corporate Communication and Public Affairs at Southern Methodist University, USA.