Business and Professional Writing: A Basic Guide

ISBN-13: 9781554814718 / Angielski / Miękka / 2019 / 432 str.

Paul MacRae

Spis treści

• Acknowledgements
• Preface
• Introduction to Business and Professional Writing
• Part I The Basics of Strong Writing
• Chapter 1 Plain Language
• Chapter 2 The Seven Cs of Good Professional Communication Introduction
• Chapter 3 The Eighth C: Learning Grammar Language
• Chapter 4 Copy-Editing
• Part II Document Design
• Chapter 5 Basic Document Design
• Chapter 6 Formatting for Correspondence
• Part III Correspondence
• Chapter 7 Emails and Memos
• Chapter 8 Letters: Good News, Neutral, and Bad News
• Chapter 9 Persuasive Letters
• Part IV Writing for a Job
• Chapter 10 Cover Letters
• Chapter 11 Resumes
• Part V Promotional Materials
• Chapter 12 News Releases
• Chapter 13 Brochures
• Chapter 14 Promotion on the Web
• Part VI Oral Presentations
• Chapter 15 Individual Oral Presentations
• Chapter 16 Group Presentations
• Part VII Reports
• Chapter 17 Informal Reports
• Chapter 18 Formal Reports
• Chapter 19 Formal Report Example
• Appendix A Answers to Exercise
• Index