Business Web Strategy: Design, Alignment, and Application

ISBN-13: 9781605660240 / Angielski / Twarda / 2008 / 410 str.

Latif Al-Hakim; Massimo Memmola

Opis

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.