Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience

ISBN-13: 9781398602212 / Angielski / Miękka / 2021 / 264 str.

Nathalie Nahai

Opis

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

Recenzje

"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." Scott Barry Kaufman, Humanistic Psychologist, author and podcaster

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Times they are a-changin';
  • Chapter - 02: We demand more;
  • Chapter - 03: Living the good life;
  • Chapter - 04: Up close and personal - Deepening the people-business relationship;
  • Chapter - 05: The lure of woke-washing - Values and virtue signalling;
  • Chapter - 06: Emotionally intelligent communication - What not to do;
  • Chapter - 07: How to recover when it hits the fan;
  • Chapter - 08: Adapting to virtual-first relationships without losing touch;
  • Chapter - 09: Business, unusual

O autorze

Nathalie Nahai is a speaker, author and web psychologist. Having worked with clients like Google, Unilever and Accenture among others, she is an expert on the psychology behind consumer behaviours, teaching companies to ethically apply behavioural science to enhance their online presence, communications, product design and customer experience. She is also a member of the BIMA Human Inisghts Council. The host of the Hive Podcast as well as several Guardian podcasts, she has appeared in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Marie Claire, Stylist, The Telegraph and TV and radio numerous times to discuss emerging technologies. She is based in Barcelona, Spain.