Business Travel and Tourism

ISBN-13: 9781138142725 / Angielski / Twarda / 2016 / 370 str.

John Swarbrooke; Susan Horner

Opis

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.


'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

Spis treści

The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism; The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism - The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.

O autorze

John Swarbrooke, Susan Horner