ISBN-13: 9780367201470 / Angielski / Twarda / 2021 / 284 str.
ISBN-13: 9780367201470 / Angielski / Twarda / 2021 / 284 str.
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.