Business Strategy for A2

ISBN-13: 9780521003650 / Angielski / Miękka / 2001 / 224 str.

David Dyer

Opis

Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.

Spis treści

Introduction; 1. Setting coporate objectives; 2. Tools for strategic planning; 3. External economic influences; 4. Business strategy in a changing world; 5. Devising and implementing strategy; 6. Reviewing business strategy; 7. Managing strategic change; 8. Preparing for examinations; Glossary; Index.