Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter's Work

ISBN-13: 9781032416663 / Angielski / Twarda / 2023 / 208 str.

Mirza Bavcic

Opis

This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.

Spis treści

1. Shifting Paradigms in Business Competition   2. Porter's Contribution to Strategic Management   3. Competitive Advantage   4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment   5. Corporation Analysis: Porter's Value Chain Concept   6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies   7. Porter's New View on Competitive Advantage: Green and Competitive