Business Strategy

ISBN-13: 9780750655699 / Angielski / Miękka / 2002 / 502 str.

David Campbell

Opis

This textbook provides straightforward coverage for those with little or no prior business strategy knowledge. It presents complex issues and concepts in a compact manner, so that readers can gain an understanding of the topics addressed.

Recenzje

'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'

Professor David Parker, Aston University.

Spis treści

Key concept index; Acknowledgements; An introduction to the strategic process - Strategy and strategic objectives; Internal analysis - The business organization: competences and activities; Human resources and culture; Financial analysis and performance indicators; Products and markets; External analysis - Analysis of the macroenvironment; Analysis of the competitive environment; Strategies: core competence, generic and hybrid strategies; Strategic implementation and management - Evaluation and selection of strategies; Strategic implementation; Strategic development; Quality, operations, performance and benchmarking; International and global strategies; Social responsibility and business ethics; Strategic management: present and future trends; The case studies and scenarios; Glossary; Index.

O autorze

David Campbell, George Stonehouse, Bill Houston