ISBN-13: 9786138327387 / Angielski
Business research is systematic and rational investigation to obtain valuable information that influences the decision of a manger. Managers are facing complex an uncertain problems. The purpose of business research is to help management make informed decision.Business research is systematic and objectives in its quest to identify and help solve marketing problems. Information obtain using business research contributor to the discussion support system of an organization as an integral part by providing research data to the database as well.