Business Plan In A Day: Get It Done Right, Get it Done Fast

ISBN-13: 9781841128047 / Angielski / Miękka / 2008 / 192 str.

Rhonda Abrams

Opis

Entrepreneurs often need business plans - fast. Investors, banks, and planning departments regularly request them, and corporate employees often need to present such plans to their managers. What these people need is a guide to developing a high-quality business plan quickly.

Spis treści

About the Authors.

The In A Day promise.

Need a Business Plan Fast? This Book Is For You!

Overview: What’s a Business Plan?

How to Use This Book.

Step 1: Executiv e Summary.

1. Prepare your summary.

Step 2: Company Description.

1. Give your company name(s) and location(s).

2. Provide information about your company’s ownership and legal status.

3. Describe your company’s history, development stage and milestones.

4. Identify your product(s) or service(s).

5. Describe your industry.

6. Explain your company’s funding.

Pulling It All Together: Company Description.

Step 3: Target Market.

1. Specify the geographic location of your target market.

2. Describe the demographic characteristics of your target customers.

3. Explain customer motivations and purchasing patterns.

4. Determine your market size.

5. Evaluate market trends.

Pulling It All Together: Target Market.

Business Plan In A Day.

Step 4: The Competition.

1. Identify types of competition.

2. Identify your specific competitors.

3. Determine your competitors’ market share.

4. Determine competitive positions.

5. Highlight your competitive edge.

6. Evaluate barriers to entry and potential future competition.

Pulling It All Together: The Competition.

Step 5: Marketing and Sales Plan.

1. Summarise your marketing message.

2. Describe your marketing vehicles.

3. Identify any additional marketing and sales strategies.

4. Describe your sales team.

Pulling It All Together: Marketing and Sales Plan.

Step 6: Operations.

1. Determine key operations elements.

2. Highlight your operational advantages.

3. Address current—or potential—operational challenges.

Pulling It All Together: Operations.

Step 7: Management Structure.

1. Highlight your key team members.

2. Predict future management needs.

3. Describe your staffing structure.

4. Identify your board members, advisors and consultants.

Pulling It All Together: Management Structure.

Step 8: Future Developmen.

1. Define your long–term goals.

2. Establish future milestones.

3. Assess the risks.

4. Explore exit strategies.

Pulling It All Together: Future Development.

Step 9: Financials.

The Most Important Financial Statements.

Additional Financials.

1. Produce your Income Statement.

2. Develop your Cash–Flow Projection.

3. Generate your Balance Sheet.

4. Show your Sources and Use of Funds.

5. Consider preparing additional supporting financial statements.

Presentation Pointers.

Following Up.

Nine Sure–Fire Ways to Ruin Your Business Plan.

The Experts Speak.

Business Terms Glossary.

Business Resources.

Index.

Acknowledgments.

O autorze

Guy Clapperton ist erfahrener Journalist und Kommentator im Bereich Arbeit und Technologie. Er schreibt über Smarter Working für den Guardian sowie für andere Magazine und ist Autor diverser Bücher zu Social Media. Außerdem ist er ein international angesehener Redner und Mitglied der Professional Speaker Association,UK und Irland.