Business Models for Sustainability

ISBN-13: 9781781001523 / Angielski / Twarda / 2013 / 192 str.

Peter E. Wells

Opis

With increasing awareness that innovative technology alone is insufficient to make sustainable lifestyles a reality, this book brings into sharp focus the need to create radical new business models. This insightful book provides a theoretically grounded but also realistic account of how the design of business models can be a critical component in the overall transition to sustainability, and one that transcends the usual focus on innovative technology.