ISBN-13: 9780367590666 / Angielski / Miękka / 2020 / 192 str.
ISBN-13: 9780367590666 / Angielski / Miękka / 2020 / 192 str.
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.