Business Models

ISBN-13: 9780415747226 / Angielski / Twarda / 2014 / 1733 str.

Colin Haslam; Christian Nielson; Xavier Lecocq

Opis

The last few decades have seen a growing body of literature and research on business models which draws upon a multitude of subject areas including entrepreneurship, strategy, organization, finance, sales and marketing, and operations management. This new four-volume collection from Routledge brings together the area's major works to address the nature, development, and evolution of business models.