Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage with the Milestone Bridge

ISBN-13: 9780415874748 / Angielski / Twarda / 2014 / 212 str.

Alberto Onetti;Antonella Zucchella;?Abar

Opis

This text focuses on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. It offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the needs of research intensive organizations.

Spis treści

1. Introduction to The Milestone Bridge 2. Bridging the Gaps 3. Milestones to Go Before I Sleep 4. Avoiding the Bridge to Nowhere 5. Bridging Theory to Practice 6. The Milestone Bridge: Case Studies 7. Conclusions

O autorze

Alberto Onetti divides his academiccareer between Italy at the University of Insubria in Varese and LUISS in Rome, and San Francisco State University, USA.He is Chairman of the Californian Mind the Bridge Foundation. He is a seasoned serial entrepreneur and business consultant. Twitter: @aonetti Antonella Zucchella is Professor of Marketing and International Entrepreneurship at the University of Pavia. She has been Visiting Professor at the Universitè Robert Schuman - Strasbourg and Universitè Jean Moulin Lyon 3, France. Her research focuses on innovation and international business. Antonella is author of over 100 articles and several books.