Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders

ISBN-13: 9781119689683 / Angielski / Twarda / 2020 / 368 str.

Spain) Zott Christoph (IESE Business School

Spis treści

Preface xvPart I Foundation and Mindset for Business Model Innovation 1Chapter 1 Why Do Business Models Matter? The "What, How, Who, and Why" Framework for Understanding Any Business Model 3Chapter 2 How Business Models Create Value in New Ways - Case Studies and Theory 27Chapter 3 Adopting a Business Model Mindset - A Prerequisite for Transformative Innovation 55Chapter 4 Business Model Innovation - A Fundamentally New Source of Innovation 85Part II Strategic Design and Evaluation of Business Model Innovation 127Chapter 5 Strategic Design of Innovative Business Models - How to Bring Design Thinking and Creativity to Your Business Model 129Chapter 6 How to Design a New Business Model - A Dynamic Design Method 161Chapter 7 How to Design a New Business Model - Methods Championed by Startup Entrepreneurs 191Chapter 8 Value Propositions - The NICE Framework for Measuring the Impact of the Business Model 223Chapter 9 Evaluating Existing Business Models and Designing New Ones - Your Essential Toolkit 249Part III Making Business Model Innovation Happen 277Chapter 10 Implementing Business Model Innovation in Established Firms - Organizational Barriers and How to Overcome Them 279Chapter 11 Implementing Business Model Innovation in New Ventures - Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307Chapter 12 Business Model Innovation Strategy in the Digital Age - What Does It Mean for You? 339Acknowledgments 355About the Authors 357Index 361

O autorze

RAPHAEL AMIT is a widely cited, award-winning researcher on business models. He is the Marie and Joseph Melone Professor and a Professor of Management at the Wharton School, University of Pennsylvania.CHRISTOPH ZOTT is a business model innovation expert and Professor of Entrepreneurship at the prestigious IESE Business School in Spain. Professor Zott's research on business models has appeared in top publications around the world.