Business Meeting & Event Planning For Dummies

ISBN-13: 9781119982814 / Angielski / Miękka / 2023 / 400 str.

Susan Friedmann

Spis treści

Introduction 1Part 1: Been to Any Good Meetings or Events Lately? 5Chapter 1: Gearing Up for Meetings and Events 7Chapter 2: Strictly Business: Defining Meetings 17Chapter 3: The ABCs of Meeting Preparation 25Chapter 4: Mixing Business with Pleasure: Events 45Chapter 5: Bringing an Event to Life 57Part 2: It's All Show Business 79Chapter 6: Get Me to the Meeting on Time 81Chapter 7: Food for Thought 93Chapter 8: Selecting Great Speakers 109Chapter 9: It's the Extras That Count 123Chapter 10: Lights, Camera, Action! 129Part 3: No Guts, No Story 145Chapter 11: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 147Chapter 12: Working with Vendors 161Chapter 13: Drinking Champagne on a Beer Budget 171Part 4: Building Bridges with Technology 185Chapter 14: Making Meeting Technology Work for You 187Chapter 15: This Phone's for You: Conference Calling 197Chapter 16: Holding Meetings Online 207Chapter 17: Expanding Your Reach with Virtual Events 223Part 5: Exhibiting at Trade Shows 231Chapter 18: Planning for Gold: Exhibiting 101 233Chapter 19: Strutting Your Stuff: Exhibiting 201 251Chapter 20: Presenting the Floor Show: Exhibiting 301 263Part 6: The Part of Tens 271Chapter 21: Ten Creative Ways to Meet 273Chapter 22: Ten Common Meeting Mistakes to Avoid 277Chapter 23: Ten Top Negotiating Tactics 281Chapter 24: Ten Strategies For Exhibiting Overseas 285Appendix: Checklist Heaven 291Index 307

O autorze

Susan Friedmann, CSP (Certified Speaking Professional), is a well-respected niche marketer on a mission to wipe out sameness and add vitality and differentiation to entrepreneurial marketing and meetings. Well-executed events, in person and online, is her top tool for captivating a market. She's an international bestselling author of 18 books, and has trained and coached over 10,000 people on 4 continents.