Business, Marketing, and Management Principles for It and Engineering

ISBN-13: 9780367382612 / Angielski / Miękka / 2019 / 439 str.

Dimitris N. Chorafas

Opis

This book supplies the understanding required to effectively manage an organization in today’s increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans.

Spis treści

BUSINESS STRATEGY. Strategy. Management. Functions of Management. MANAGEMENT PRINCIPLES. Forecasting and Planning. Organization and Structure. Staffing and Directing. Management Control. MARKETING AND SALES. Marketing. The Market’s Conquest. The Sales Force. INNOVATION. Technology. Product Planning and Pricing. Computer Price Wars. FINANCIAL STAYING POWER. Financial Administration and the Budget. Profit Centers, Cost Control, and Standard Costs. Financial Planning and Control.

O autorze

Dimitris Chorafas has advised financial institutions and industrial corporations in strategic planning, risk management, computer systems, communications systems, and internal controls for more than five decades. A graduate of the University of California, Los Angeles, the University of Paris, and the Technical University of Athens, Dr Chorafas has been a Fulbright scholar.

Financial institutions that have sought his assistance include the Union Bank of Switzerland, Bank Vontobel, CEDEL, the Bank of Scotland, Credit Agricole, Osterreichische Liinderbank (Bank Austria), First Austrian Bank, Commerzbank, Dresdner Bank, Demir Bank, Mid-Med Bank, Banca Nazionale dell'Agricoltura, Istituto Bancario Italiano, Credito Commerciale and Banca Provinciale Lombarda.

Among multinational corporations Dr Chorafas has worked as consultant to top management, are: General Electric-Bull, Univac, Honeywell, Digital Equipment, Olivetti, Nestle, Omega, Italcementi, Italmobiliare, AEG-Te1efunken, Olympia, Osram, Antar, Pechiney, the American Management Association, and a host of other client firms in Europe and the United States.

Dr Chorafas has served on the faculty of the Catholic University of America and as visiting professor at Washington State University, George Washington University, University of Vermont, University of Florida, and Georgia Institute of Technology. Also, the University of Alberta, Technical University of Karlsruhe, Ecole d'Etudes Industrielles de l'Universite de Geneve, Ecole Polytechnic Federale de Lausanne, Polish Academy of Sciences and Russian Academy of Sciences.

More than 8,000 banking, industrial and government executives have participated in his seminars in the United States, England, Germany, Italy, Asia, and Latin America.

Dr Chorafas is the author of 153 books, some of which have been translated into 16 languages.