Business Intelligence and Analytics in Small and Medium Enterprises

ISBN-13: 9781032176314 / Angielski / Miękka / 2021 / 168 str.

Pedro Novo Melo; Carolina Machado

Opis

The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.

Spis treści

1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.

 

O autorze

Pedro Novo Melo is Assistant Professor at the Polytechnic Institute of Cávado and Ave. He has a PhD degree in Business Administration at University of Minho. His main areas of interest are organizational behavior, human resource practices and its relationship with the business strategy, with special emphasis on SMEs. In recent years, he has focused his research on digital HRM and Innovation in human resources management.

Carolina Machado received her PhD degree in Management Sciences (Organizational and Politics Management area / Human Resources Management) from the University of Minho in 1999, Master degree in Management (Strategic Human Resource Management) from Technical University of Lisbon in 1994, and Degree in Business Administration from University of Minho in 1989. Teaching in the Human Resources Management subjects since 1989 at University of Minho, she is since 2004 Associated Professor, with experience and research interest areas in the field of Human Resource Management, International Human Resource Management, Human Resource Management in SMEs, Training and Development, Emotional Intelligence, Management Change, Knowledge Management and Management/HRM in the Digital Age. She is Head of the Department of Management and Head of the Human Resources Management Work Group at University of Minho, as well as Chief Editor of the International Journal of Applied Management Sciences and Engineering (IJAMSE), Guest Editor of journals, books Editor and book Series Editor, as well as reviewer in different international prestigious journals. In addition, she has also published both as editor/co-editor and as author/co-author several books, book chapters and articles in journals and conferences.