Business Hack: The Wealth Dragon Way to Build a Successful Business in the Digital Age

ISBN-13: 9781119542292 / Angielski / Miękka / 2019 / 224 str.

John Lee

Spis treści

Preface xiAcknowledgments xiiiAbout the Author xvIntroduction: My Business Journey 1Part I The Old RulesChapter 1 Your Business and Products 19Chapter 2 Sales and Marketing 27Chapter 3 Building Your Sales Machine 41Chapter 4 The Psychology of Selling 71Part II The New RulesChapter 5 The Digital Revolution 87Chapter 6 Your Online Presence 95Chapter 7 The Power of Social Media 113Chapter 8 A Guide to Building Successful Social Media Campaigns 123Chapter 9 Branding in the Digital Age 139Chapter 10 Cautionary Tales (Adapt or Die!) 153Part III The Future RulesChapter 11 Predicting Future Trends 161Chapter 12 Don't Become a Human Bot! 171Part IV Their Rules (Case Studies)Chapter 13 Case Studies 177Final Word: Your Business Story 193Index 195

O autorze

John Lee is the co-founder and CEO of Wealth Dragons PLC. He founded Wealth Dragons in 2009 with business partner Vincent Wong and the company grew rapidly to become a global leader in promoting events and training programmes that give people the tools to change their lives through creating asset-based wealth and passive income. In 2017, John launched Wealth Dragons Online, which is set to become one of the largest e-learning platforms for entrepreneurs in the world. Business Hack is John Lee's second book published by John Wiley & Sons. He is also the co-author of The Wealth Dragon Way, first published in 2015, and revised in 2018.