Business Fundamentals

ISBN-13: 9783659204289 / Angielski / Miękka / 2014 / 112 str.

Zaman Khansa

Opis

Writing books and especially "Business Fundamentals" has been an enjoyable experience. This books aims to underline some basic concepts of business management i.e. finance, Human Resource and marketing, while keeping in view some key determinants which are success or failure factors of small to large organizations. I expect that students and teachers will enjoy this book as it will help them to get understanding of key business concepts which is accompanied by detailed literature.

O autorze

Khansa Zaman is a Lecturers of Business & Economics department at Foundation University, Rawalpindi, Pakistan. She is a post graduate of Riphah International University, Islamabad, Pakistan. She has produced many research articles and newspaper articles. One book publication on Billboards and brand image is also one of her greatest contribution.