Business Functions

ISBN-13: 9780631201779 / Angielski / Miękka / 1998 / 628 str.

Open Learning Foundation

Opis

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Widoczna okładka, to zdjęcie poglądowe, a rzeczywista szata graficzna może różnić się od prezentowanej. Nie gwarantujemy zgodności okładki z prezentowanym zdjęciem.

Spis treści

Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.

O autorze

Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School.

Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School.

Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School.

Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School.

David Smith is Lecturer (Operations Management) in the University of Plymouth Business School.

Stephen Rainbow is Associate Dean in the University of Plymouth Business School.

Christine Swales is a freelance author/editor.

Blurb

Business Functions is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment. This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations. All the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include: Business environments. The organization. Marketing. Operations management. Human resource management. Business Functions has been written and developed by a highly experienced team drawn from the Open Learning Foundation′s member universities. Using a range of questions, self–assessment exercises, examples and assignments, Business Functions is the most effective teaching and learning resource available at this level.